SME’s in the UAE often find themselves living in “no man’s land” – too big to operate like a small business and too small to operate like a big business. This is especially true with regard to assessing the business financially in order to improve operational efficiency and save on costs. A very necessary emphasis on top line growth, along with a lack of the right tools and/or financial background, makes it very challenging for SME owners to sit down, gather data, analyze, plan and then execute. Moreover, a deeply-rooted personal investment in the business can lead to subjective biases that makes rational performance appraisal difficult. Sometimes you need a third-party, objective perspective. There are, however, solutions to these challenges.